While working on HappyValleyPlants.com, one of our goals was to increase our online presence with the domestic market. We have done social media posts as a form of advertising, but we needed to take our marketing a bit further with a Google Ads campaign.
The consensus with my team was that we wanted to compose a more traditional ad campaign with our brand elements. However, to maximize our ROI with this movement, we chose to use a "Responsive Display Ad," which would not allow custom typefaces and limited our design capabilities.
Considering the limitations of this format, we decided to focus on creating beautiful and expertly composite images for both campaigns, using our talents where we could. I completed most of the actual photo editing, guided by my art director. We would then observe which design performed better.
This was a very interesting experiment to learn more about marketing design. It was really cool to see how each campaign performed and to observe that in real-time was a special experience. Seeing the results inspired me to continue my passion for design and learn more about marketing.
